It’s important for realtors to maintain a healthy pipeline of leads. When interest rates are low and temperatures are beautiful, you might be flooded with clients. But there’s always a winter lull or market fluctuation around the bend to stop your momentum and your commission checks.

Prepare for the unpredictable nature of real estate with an arsenal of fresh lead-gathering tactics. Here are a few strategies for thinking outside the mass mailer and ahead of the curve.

  1. Build partnerships
  2. Throw a housewarming party
  3. Become a restaurant regular
  4. Send a handwritten note
  5. Advertise
  6. Build your own website
  7. Develop a niche
  8. Use “Coming Soon” signs
  9. Head to an open house
  10. Generate leads on LinkedIn
  11. Organize educational events
  12. Become a Redfin Partner Agent
  13. Don’t neglect leads
  14. Target “For Sale by Owner” listings
  15. Reach out to expired listings

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